Data Visualization
Factors Driving Peer Dissemination of Agricultural Information
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Peer-to-peer dissemination of agricultural information is a critical channel for farmer learning in Ghana. Farmers often rely on peers rather than formal extension services to access information about inputs, markets, and practices. Understanding the factors driving peer dissemination is essential for designing effective information systems. The broader challenge is that formal extension services are often under-resourced, leaving gaps in information delivery. Peer networks fill this gap, but dissemination is uneven and influenced by social, economic, and cultural factors. This study situates peer dissemination within the broader discourse on agricultural knowledge systems.
Peer dissemination is a powerful driver of agricultural knowledge, amplifying adoption and innovation.
Etwire, P., Martey, E., & Goldsmith, P
2021
Background
Advancing through the data
Peer-to-peer dissemination of agricultural information is a critical channel for farmer learning in Ghana. Farmers often rely on peers rather than formal extension services to access information about inputs, markets, and practices. Understanding the factors driving peer dissemination is essential for designing effective information systems. The broader challenge is that formal extension services are often under-resourced, leaving gaps in information delivery. Peer networks fill this gap, but dissemination is uneven and influenced by social, economic, and cultural factors. This study situates peer dissemination within the broader discourse on agricultural knowledge systems.
Research Approach
Farmer survey data was collected to capture information dissemination patterns. Econometric models were applied to measure the factors influencing peer dissemination, including education, social networks, and access to ICT. Qualitative interviews provided insights into farmer motivations for sharing information. Comparative analysis was conducted across regions to capture heterogeneity in dissemination patterns. This dual approach ensured findings were both statistically rigorous and contextually grounded.
Key findings from this study include:
- Peer dissemination was influenced by education and social networks.
- ICT access amplified dissemination.
- Farmers with strong networks were more likely to share information.
- Peer dissemination improved adoption of new practices.
Implications
A strategic lens for organizations and policymakers
Organizations can leverage peer networks to scale information delivery.
Policymakers should integrate peer dissemination into extension strategies.
Businesses can use peer networks to promote inputs and services.
For organizations, this research informs information system design. For policymakers, it highlights the value of peer dissemination. For businesses, it shows how peer networks can be leveraged for market expansion.
Peer dissemination is a powerful driver of agricultural knowledge, amplifying adoption and innovation.
Etwire, P., Martey, E., & Goldsmith, P, 2021
